Viaggio in Italia
On the occasion of EDIT 2024, Undo-Redo presents ‘Viaggio in Italia’, a visual interpretation of the Italian regional symbols and landscapes.
For centuries, Italy has been a favourite destination for holidays, grand tours and journeys of different natures. Paris-based graphic studio Undo-Redo uses the imagination and embarks on a journey of associations between details and primary elements of the Italian landscape to create graphic works with a strong visual component.
Invited by LABÒ Cultural Project, Paris-based graphic studio Undo-Redo presents the artistic installation “Viaggio in Italia” (Journey to Italy) at EDIT Napoli from 11 to 13 October 2024.
A journey through the symbols, signs, shapes and colours that make every place in Italy unique and distinctive. A project that looks at the many cultural specificities of Italy and reinterprets them through a graphic and visual experimental process. The result is a sophisticated exercise in the reimagining of Italian Beauty.
The art installation “Viaggio in Italia” is based on the former use of the Sala Tasso as a refectory and evokes the tables set for the ritual of meals of Benedictine monks. Six linen tablecloths, printed with graphics created by Undo-Redo, become projections of the tables of an imaginary banquet and ‘set the room’.
On display are graphics from Piedmont, Friuli Venezia Giulia, Veneto, Campania, Emilia Romagna and Sicily. “If we take the region of Campania as an example, the characteristic references that intersect and become the graphic motifs include: the architecture of the Carolino Aqueduct, the original structure of the Solimene factory in Vietri sul Mare, the facade of the Financial Offices building, the floor decorations of Galleria Umberto I in Naples, and the domes of the churches of Vietri, Amalfi, and Positano,” says Nicola Aguzzi, founder of Undo-Redo.
Undo-Redo’s graphic research on Italian regions and his personal insights into the many identities of the ‘Bel Paese’ are the starting point for future projects and collaborations in the fields of gastronomy, hospitality and tourism.
Next stop for ‘Viaggio in Italia’ at Milano Design Week 2025 x LABÒ Cultural Project, in the spaces of the former SPA pharmaceutical laboratory and the Fondazione Rodolfo Ferrari.
Viaggio in Italia (A Journey to Italy), Undo-Redo x LABÒ Cultural Project. EDIT Napoli, 11-13 October 2024, Archivio di Stato, Sala Tasso, Vico Monte della Pietà, 2, Napoli
