Time Is Subjective - الوقت مرآتك
On the occasion of the second edition of London Design Biennale, the United Arab Emirates will be represented by Tinkah, a multi-disciplinary design firm originally from Dubai and now with a branch in London.
In response to the theme ‘Emotional States’, participants from six continents will exhibit engaging and interactive design installations across Somerset House.
The speed of change throughout the seven Emirates provides the inspiration for ‘Time is Subjective’. Rows of hourglasses appear suspended in mid-air and rotate intermittently. “Time can sometimes feel so tactile, something you can almost touch,” The designers explain. “Our project elevates the UAE’s primary texture, desert sand, into the controllable element of passing time.”
The UAE, Tinkah says, is in a constant state of motion, achieving milestones no one thought possible: whilst time is inevitable it is also malleable depending on your mental and emotional state. “In youth, a year feels like forever, but as you grow a decade seemingly passes in an instant. The speed of time is a subjective, ever-changing and even controllable element.”
70 hourglasses act as a monument to the most important decade in the UAE’s history. The 70’s marked its unification and its all-encompassing transformation.
Design team: Tinkah - Designers: Reem Al Ghaith, Kholoud Sharafi, Carlos Gris, Hamza Al Omari, Claudia Rivera
Supporting Bodies: Office of Public & Cultural Diplomacy and UAE Embassy in the UK
Location: Somerset House, at the Mezzanine
Dates: 04 – 23 September, 2018
