This Side Up - 13 Designer Boxes

View fullsize

---

Not your ordinary box… the challenge from Joy Mardini to Lebanese designers. Here’s an interesting new collections of handcrafted boxes… Will you find yours for Christmas?

---

I met Joy Mardini in 2013 when she did her first international design fair at Design Days Dubai. At the time, her gallery was presenting both art and design. 

She has always supported young and emerging Lebanese designers, giving them not only exposure in their hometown but also abroad. 

In 2015, Joy Mardini decided to focus on design gallery only and moved her gallery in Beirut to become Joy Mardini Design Gallery.

View fullsize

Stéphanie Moussallem, Point de Croix - the Sewing Kit Box

Each year, the gallery presents an annual group show. Last week, This Side Up was unveiled. Thirteen designers were invited to devise thirteen boxes of various functions and reinterpret their conventional aesthetics. Each object reflects the designer’s unique narrative drawing inspiration from various motifs that were in turn derived from their personal backgrounds.

Embedded with a myriad of references, from symbolic and conceptual, to the history of design and craft, each piece highlights the designer’s particular aesthetic sensibility.

The show will present the outcome of their individual enquiries and step outside the established notions of what the archetypal box usually entails.

---